Direct marketing and sales promotion leagues 2010
With digital work now accounting for more than half of many agencies' business, the direct marketing and sales promotion industries have reached a turning point
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LONDON - The retailer is still struggling to see off fast-fashion and supermarket competition.
View ArticleDigital Leagues 2010
Continuing economic uncertainty and shifting client demands are spurring digital agencies to revisit the 'integrated versus specialist' debate and broaden their offerings.
View ArticleDirect marketing and sales promotion leagues 2011
With digital work now accounting for more than half of many agencies' business, the direct marketing and sales promotion industries have reached a turning point.
View ArticleDigital Leagues 2011
With more brands pushing the marketing boundaries, digital agencies are increasingly finding themselves at the centre of campaigns that span all media and disciplines.
View ArticleTAG Heuer switches CRM strategy to boost sales
Luxury watch brand TAG Heuer is ramping up its CRM activity in an attempt to achieve a sales uplift with more targeted communications.
View ArticleUnilever tops 2012 Marketing Society Awards nominations
Unilever, ASOS, British Gas, McDonald's and John Lewis top the nominations shortlist for the 2012 Marketing Society Awards for excellence
View ArticleWinners and losers: Marketing's Digital Agency Leagues 2012
Recent acquisitions of digital agencies by big marcomms groups suggest the days of the independent specialist are coming to an end.
View Article#aoty12: Field Marketing Agency of the Year - Best of the Rest
Cosine, the winner in 2010, impressed judges with the number of new faces added to its senior management team in the past 12 months, including Chris Olivier, the company's group chief executive.
View ArticleNine rules of engagement in the social validation economy
Consumers have become reliant on the validation that social networks can provide. Nicola Kemp asks what the implications of this development are for the marketers shaping brands' digital strategies.
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